Corporate Writing Pro is committed to providing clients with online resources so people do not have to travel to attend training. That’s one of the reasons I hosted the Telesummit Unlocking the Secrets to Clear Writing– and many thanks to the 100+ participants who made that such a success!
But the decision to offer online training was not made naïvely.
I recognize the value in face-to-face communication, especially when we talk about writing. As I have said before (Be Kind to Your Inner Writer), writing is the product of the ego. And when we give feedback to writers, it helps to have that intimate, personal connection that only facial expressions and body language can give.
Sometimes we as writers crave the cold, dispassionate advice of a computer software like Grammarly.com, longing for something that can teach us right from wrong without the stern-faced rebuke of our 8th grade English teacher. Sometimes distance can be a good thing.
And there are other valid reasons why online training in general is preferable to onsite. Personally, I spent 12 years of my life on the road, commuting 5 hours a day. Yes, you read that right. 5 hours, a DAY. I missed out on my entire stepdaughters’ childhoods. And I can’t get that back.
Of course there’s the cost to the planet. We’re driving and flying and staying in hotels and burning up electricity at massive convention centers. (I’m not sure the internet and its infrastructure is any healthier for Mother Earth, but that’s a debate for another time.)
And there’s such a range of tools that are available online today. Between Skype and WebEx and the improved audio quality we almost all have access to, virtual meetings are logistically much smoother than they were even 2 years ago. And we should not forget the potential for people in remote corners of the world to connect with ease: Malaysia, Dubai, the Philippines, (West Virginia).
But most importantly, there’s the nature of the training itself. I teach writing. And writing is a long-term investment. A weeklong training class will not make you a better writer. Writing is a skill that you have to invest in for the rest of your life. It’s an edge that must be honed daily.
So what makes more sense? An intensive weeklong, in-person training session that leaves the writer refreshed but also drained? Or an online well from which writers can draw anytime they need nourishment?